Topic
33 guides in this topic.
A practical course for using one bounded founder community, exhaustive interviews, direct support, and repeated customer requests to reach an evidence-backed first 100 customers.
A practical course for turning manual service evidence into institutional distribution, partner-led expansion, and customer-pulled product wedges without pretending an early pilot is a scalable channel.
A practical course on rebuilding SaaS distribution after a category shock: diagnose channel failure, sell the completed job, change the buyer, productize delivery, and measure the full lifecycle.
A practical course for finding people who remember the workflow your SaaS replaces, converting that portable context into warm founder-led sales, and earning the right to scale.
A practical course on Within's event-led distribution system: weighted customer evidence, bounded market bets, paid validation, quarterly kill metrics, and channel concentration.
A practical course for selling one expensive manual outcome, documenting delivery, productizing the repeated workflow, and moving from an individual buyer to a retained team account.
A practical course for using cold discovery, a seven-day working-demo sprint, manual delivery, and a payment gate to win a first B2B SaaS customer before the product is complete.
A source-backed course for finding one concentrated buyer environment, running founder-led problem demos, calling every signup, and turning early access into activation evidence.
A source-backed course for selling a point of view before the product is finished, converting a small enterprise pilot into a real decision, and expanding without running endless proofs of concept.
A source-backed course for pricing one urgent enterprise workflow, landing a bounded first use case, and expanding only when each next use case has its own ROI.
A practical course on Peec AI's signal-led distribution system: problem interviews, social-signal outreach, mid-market pricing, founder content, word of mouth, AI search, and referrals.
A step-by-step course for turning vertical workflow expertise into paid pre-sales, manual onboarding, and a productisation gate before building custom SaaS.
A practical course on Notch's enterprise distribution system: reject education-heavy markets, map relationship paths, qualify paid POCs, prove generic requirements, and expand from production evidence.
A practical course on Astral's proof-led developer distribution system: a narrow free wedge, benchmark content, same-day support, open-source signals, and a paid hosted adjacency.
A step-by-step course for earning distribution inside a practitioner community, converting trusted partners into a referral channel, and adding paid reach only after the market understands the problem.
A practical course for turning founder credibility, responsive service, customer advocacy, association trust, and peer proof into a measurable distribution system.
A step-by-step course for turning a trusted relationship and a timely buyer trigger into a bounded paid bet, then using activation and retention—not the introduction—to decide whether to scale.
