Run your outreach on autopilot with AI agents
The agent finds your customers, writes the messages and fills your pipeline — you approve before anything sends. Use any agent: Claude · ChatGPT · Cursor · your own.
From brief to ready-to-launch campaign in ~30 minutes. No DNS, no setup headache. See how a run works.
- Brief & interview target · pains · disqualifiers
- Discover companies web sources · 8 companies
- Approve leads 7 kept · 1 rejected, with reason
- Enrich business model · value prop · roles
- Score ICP + decision-maker avg 8.2 / 10
- Versioned quality playbook 12 messages checked
- Sequence ready LinkedIn + email · daily cap set
Illustration. The steps are the real run pipeline — you can replay any of your own runs in the app; the counts are an example, not a customer’s results.
Your first 5 leads, free, on autopilot
Two links and a few minutes — the agent does the rest. No credit card, nothing sent without your approval.
- Step 1
Share your LinkedIn profile
One link. The agent reads it to understand who you are, what you do and who you'd sell to — no form to fill in.
- Step 2
Add your product's website
Optional, but this is what builds the agent's memory: your product, your ICP, your context — everything it needs to calibrate.
- Step 3
Get 5 free leads by email
The agent finds and scores 5 real leads on autopilot, drafts a first message for each, and emails you the moment it's ready.
While you wait: connect your own agent
Plug Claude, ChatGPT or Cursor into Lead Scorer over MCP and ask it what it can do for you — it reads your account and explains everything, even on the free plan.
No credit card — upgrade later to connect a channel and send.
Autonomous
Prospecting, signals and content end to end — not just a score on a list.
Real, official data
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Governed drafts
Versioned outreach rules, placeholder cleanup and safe HTML normalization.
Transparent
Replayable runs — see every step the agent took, and why.
B2B distribution is broken in three places
Research eats your week — finding the right companies, the real decision-maker, and something true to say takes hours per lead.
AI tools invent things — generic “personalization” and hallucinated company facts get spotted instantly and ignored.
Outbound alone doesn’t land — without content and warm signals behind your name, even perfect messages get ignored.
Lead Scorer fixes all three — an autonomous distribution engine that works from real, official data, sanitizes placeholders and email HTML, and keeps you in control of approval.
What the agent does while you build
- 01
Brief it like a human SDR
Tell the agent who you sell to, what qualifies a lead, and what disqualifies one — in plain language. No filters to build.
- 02
It discovers real companies
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
- 03
It scores account & person
Every company is scored against your ICP and every decision-maker is scored too. Off-target leads are rejected with a reason.
- 04
It writes — you stay in control
Personalized LinkedIn + HTML email sequences anchored on real facts and checked against a versioned quality playbook.
- 05
You approve, then launch
Review the run, approve the drafts, hit launch. Replies land in one inbox and flow into a Pipedrive-style pipeline.
Real companies. Real decision-makers. Zero hallucination.
- Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
- Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
- Web discovery kicks in as a fallback when a brief can’t be mapped to a registry filter.
- Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
FOCSIE Conseil
Website + team page
EP-HR Consulting
Website + team page
Atlas RH Partners
Website + team page
Score the account and the decision-maker
- Company ICP score: does this account fit what you actually sell?
- Decision-maker score: is this the right person to reach?
- Scoring adapts to YOUR product and qualification criteria — not generic rules.
- Off-ICP leads are filtered out before you spend a credit contacting them.
Recruitment agency, 3–11 staff, Recruitment — exact match.
Current leadership role supported by a source.
Personalized sequences, governed by one playbook
- LinkedIn + email steps written from real profile and company facts — no clichés, no [brackets], no empty flattery.
- Versioned outreach rules guide every message; placeholder cleanup and safe HTML normalization run before review.
- Each draft shows its “ingredients”: the pain point, the enrichment used, the angle.
- Approve in bulk or edit — nothing sends until you say so.
Hello Camille, you train recruitment consultants — candidate screening and interview summaries are tasks where AI saves hours. The OPCO Atlas plan funds 80% of the training. Do you have 15 minutes to check eligibility?
Why this message
A run you can replay — and a pipeline that runs itself
- Every run is replayable: discovery → approval → enrichment → scoring → review → ready-to-launch, step by step.
- Set it to drip daily — 5 fresh leads found, written and queued every day, like a teammate.
- Pipedrive-style kanban with lead timeline, notes and a “second brain” (manual ingestion + transcripts).
- Replies sync to one unified inbox across LinkedIn and email.
The full distribution engine — not just outbound
Cold outreach opens doors. Content and warm signals are why people answer. Lead Scorer runs both sides from one place — one brief, one pipeline, one inbox.
Signals radar
Your inbound agent — it listens while the SDR talks.
- Watches LinkedIn posts & topics around your product — scored signals every morning, with a suggested reply.
- Topic and podcast feeds surface where your market already talks.
- Every signal links straight to the lead — engage while it's warm.
Audience capture
Turn any LinkedIn post or event into a lead list.
- Point it at a post or an event — reactions and comments become leads.
- Engagers are deduped, enriched and scored like any other lead.
- The warmest outbound you'll ever send: people already engaging with your topic.
Content Studio
The content side of distribution — planned, not improvised.
- Market watch feeds an editorial backlog — ideas born from what your market actually says.
- Kanban backlog + publishing calendar with LinkedIn-style post previews.
- Media library for visuals; scheduled posts publish automatically through your connected LinkedIn account.
- Let Claude draft and schedule posts over MCP, with your approval before anything is queued.
Replies, engagers and signals all land in the same CRM pipeline — scored against the same ICP the SDR uses.
Give Claude the keys. Let it drive.
Connect Lead Scorer to Claude or ChatGPT and let your AI pilot your outreach and your content creation. This isn’t a bolted-on integration: Lead Scorer was designed for AI from day one — every feature ships as an MCP tool, so your assistant doesn’t just answer questions about your pipeline. It works it.
Outreach
Content
CRM
Audiences
60+ MCP tools · Claude · ChatGPT · Claude Code · Codex — included in every plan, even Free.
Sending and campaign launch always stay behind your approval.
You don’t have to invent the prompts. We wrote them.
Connecting the MCP gives your AI the tools. The skills library gives it the method: 25 copy-paste playbooks for Claude and ChatGPT, covering the whole motion — source a vertical, enrich it, write a cold email that survives the swap test, run the follow-up cadence, send LinkedIn notes inside the real limits, then score every draft before it ships.
Outreach messaging
Cold email first touch
Under 150 words, one ask, an opener about them — written per lead from real signals, and never sent without you.
Per campaign · 8 MCP tools
Outreach messaging
Follow-up sequence with a real angle
Day 1 / 4 / 9 / 16 / 25 / 35 — every touch carries a new angle, and the breakup email is the one that gets answers.
Right after the first touch is approved · 7 MCP tools
LinkedIn outreach
LinkedIn connection requests that get accepted
Signal-first notes under 200 characters, real daily caps respected, and a hard skip when there is nothing true to say.
Daily batch, capped · 6 MCP tools
Sourcing & audiences
Daily vertical prospecting
One new niche every day: source real companies and decision-makers, land them in a clean list.
Daily, morning · 19 MCP tools
Ops & performance
Outreach QA & scoring gate
Score every draft out of 100 before it ships — anything under 70 gets rewritten, not sent.
Before every activation · 5 MCP tools
Content engine
Briefs → LinkedIn posts
Turn each day's briefs into 1-3 human-sounding LinkedIn drafts — fact-first hooks, operator voice, zero AI slop.
Daily, after briefs · 4 MCP tools
Free, no account needed to read them. Nothing sends without your approval.
Your LinkedIn network is a goldmine you’re ignoring
The agent doesn’t only find new accounts. Point it at the network you already have — it scores every connection against your ICP so you know exactly who to reach first.
- You have 1,000+ connections and no idea which ones are worth a conversation.
- Checking profiles, finding emails and tracking interactions by hand takes hours.
- Your best-fit contacts stay buried — the ones who’d actually reply never surface.
From connection to scored lead — 4 steps
- 01
Import your network
Upload a LinkedIn CSV or use the Chrome extension — connections become structured leads in minutes.
- 02
Enrich every contact
Business context, role and verified email added automatically — the same enrichment the agent uses.
- 03
Score by product fit
Each contact scored against your ICP, exactly like the agent scores brand-new accounts.
- 04
Reach the best first
Hand the top scores to your outreach agent for a personalized LinkedIn + email sequence.
We’re early. Here’s what you can check yourself.
No borrowed customer logos, no five-star quotes from people who don’t exist, no invented conversion numbers. A product that tells you not to trust AI output blindly shouldn’t ask you to trust its marketing blindly either — so every claim below is one you can verify without an account.
The whole product on a live MCP endpoint
mcp.lead-scorer.com/mcp, OAuth 2.1. Connect Claude, Claude Code, ChatGPT or Cursor on the free plan and list the tools yourself — before you pay us anything.
How to connect itWeb discovery and source verification
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Explore the discovery workflow25 agent skills, published in full
Every playbook we run is downloadable as raw markdown, covering 80 MCP tools. Read the exact prompts and judge the method before you create an account.
Browse the libraryOne quality playbook governs every draft
Luna follows the same versioned outreach rules in onboarding, agents, and the MCP. Each draft shows its ingredients: the pain point, the enrichment used, and the angle.
There is no auto-send switch
Nothing leaves your account until you approve it. You set the daily cap and the sending window, and every run replays step by step so you can see what the agent did and why.
Public changelog, public docs
What shipped and when, in plain language — plus the full documentation, open to any human or model that wants to read it.
See what shippedThe run at the top of this page is the product, not a marketing shot
Brief, discovery from the web, lead approval, enrichment, two-level scoring, versioned playbook checks, sequence ready — that is the exact sequence every run goes through, and every one of your own runs replays step by step in the app, with the reason each lead was kept or rejected. The numbers in the illustration are an example. The steps are not.
Walk through a runUsing Lead Scorer already? We’d rather publish your words than ours — tell us what it actually did for you, and it goes here with your name on it.
Free CRM at the core. Autonomous SDR on top.
Import and organize your LinkedIn network free forever — even from Claude or ChatGPT via MCP. Paid plans add the AI layer: enrichment, scoring, signals, drafting and the outbound SDR that runs it all.
Free — LinkedIn CRM
Your network, structured and ready to work — upgrade only when you want the AI to take over.
Start free- Full LinkedIn CRM — leads, companies, lists, segments & tags
- Import your network in minutes: LinkedIn CSV + Chrome extension
- Pipedrive-style pipeline with lead timeline & notes
- CSV export — your data stays yours
- MCP server included — manage your CRM from Claude or ChatGPT
- No credit card, no trial clock — free forever
Pro
1 email + 1 LinkedIn · 1,000 credits · €40 AI included
Everything in Free, plus:
- Autonomous outbound SDR — brief to ready-to-launch campaign
- 1 email inbox + 1 LinkedIn account
- Multichannel sequences: LinkedIn touch, then email follow-up
- 1,000 enrichment & scoring credits / month
- €40 / month AI budget included
- Unified reply inbox + campaign kanban
Done for You
Acquisition strategy setup · monthly campaign review · Pro included
Everything in Pro, plus the service:
- 1-hour acquisition interview and initial setup
- We implement the acquisition strategy for you
- 1-hour campaign and results review every month
- Monthly iterations based on real performance
- All Pro product capacities remain included
Everything each plan gives you
| Feature | Free €0 | Pro €99/mo | Done for You €299/mo |
|---|---|---|---|
| CRM & workspace — free forever | |||
| LinkedIn CRM — leads, companies, lists, segments, tags | |||
| Network import — LinkedIn CSV + Chrome extension | |||
| Pipedrive-style pipeline, lead timeline & notes | |||
| CSV export | |||
| MCP server — Claude, ChatGPT, Claude Code & more | |||
| AI research & qualification | |||
| Credits / month | — | 1,000 | 1,000 |
| Web discovery and source verification | |||
| AI enrichment — business model, roles, verified emails | |||
| Two-level scoring — company ICP + decision-maker | |||
| Signals — post radar & LinkedIn audience capture | |||
| One-time credit packs (pay-as-you-go) | |||
| Autonomous outbound | |||
| Outbound SDR agent — brief → ready-to-launch campaign | |||
| Luna drafting + versioned quality playbook | |||
| AI budget included / month | — | €40 | €40 |
| Email inboxes (2-click OAuth) | — | 1 | 1 |
| LinkedIn accounts | — | 1 | 1 |
| Unified reply inbox + campaign pipeline | |||
| Replayable run timeline + approvals | |||
| Daily drip mode | |||
| Done-for-you service | |||
| 1-hour acquisition interview and setup | |||
| Strategy implemented for you | |||
| 1-hour monthly performance review | |||
| Campaign iteration every month | |||
Prefer pay-as-you-go? One-time credit packs start at €49 for 1,000 credits — enrichment & scoring without a subscription. The monthly AI budget on Solo, Pro and Scale covers Luna drafting and scoring — no surprise overage.
An agent, not just another sequencer
These tools send the outreach you build. Lead Scorer builds it for you — finding accounts from real data and writing the messages, so you review instead of operate.
| Capability | Lead Scorer | lemlist | La Growth Machine | Waalaxy | Apollo |
|---|---|---|---|---|---|
| Finds & researches your leads | |||||
| Where the lead data comes from | Web discovery, company sites and LinkedIn | Own B2B database | LinkedIn + enrichment | Your LinkedIn | 275M-contact database |
| Messages written from real facts | AI assist | Templates | Templates | AI assist | |
| Qualifies & scores before sending | Filters | ||||
| LinkedIn + email in one sequence | LinkedIn-first | Email-first | |||
| Built-in CRM pipeline | Partial | ||||
| Web discovery and source verification | |||||
| Content creation & publishing calendar | |||||
| Drivable by Claude / ChatGPT (MCP) | Full product | Partial | Partial | ||
| Starting price | €99/mo | €55/mo | €60/mo | €56/mo | €49/mo |
Who runs outreach on autopilot
Solo founders & indie hackers
You shipped it. Now get the first customers.
Brief the agent once. It finds the accounts, writes the messages, keeps your LinkedIn cadence alive — and hands you campaigns to approve, in the app or straight from Claude.
Agencies and consultants
Run repeatable outbound for every client
Turn each client brief into a repeatable workflow. Find and score the right accounts, draft tailored campaigns, and keep every client pipeline organized from one workspace.
SDRs & sales teams
A teammate that drips every day
Set it to 5 leads a day. It discovers, scores, writes and queues — you review and launch. Scale from 5 to 50 as the replies come in.
Frequently asked questions
An AI SDR (Sales Development Representative) is an autonomous agent that runs outbound prospecting end to end: it finds the right companies, identifies the decision-maker, scores fit, writes personalized messages, and sequences outreach across channels. Lead Scorer’s AI SDR does all of this from real, official data, drafts with a versioned outreach playbook, sanitizes placeholders and email HTML, then waits for you to review and launch. It’s built and priced for one person: solo founders and indie hackers, from €99/month rather than the $300–$1,000/month of enterprise AI SDRs.
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Lead Scorer scores both the account and the person. The company ICP score answers “does this account fit what I actually sell?” and the decision-maker score answers “is this the right person to reach?”. Scoring adapts to your product and qualification criteria rather than generic rules, and off-ICP leads are filtered out before you spend a credit contacting them.
Luna drafts every LinkedIn and HTML email message with a versioned outreach playbook shared by onboarding, internal agents, and the MCP. Placeholder cleanup and safe HTML normalization run before the draft reaches your review queue; your configured signature is appended once by the email transport.
Yes. Nothing sends automatically. The agent prepares the full campaign — leads, sequence, and drafts — and shows each message with its “ingredients” (the pain point, the enrichment used, the angle). You approve in bulk or edit, then hit launch. You can also enable a daily drip so a few new leads are discovered, written and queued each day for your review.
LinkedIn and email. Connecting an inbox takes two clicks via OAuth — no DNS records or deliverability setup to configure — and you can connect a LinkedIn account on the Pro and Scale plans. You control the daily cap and sending window, so outreach stays a slow, qualitative drip rather than spray-and-pray.
The LinkedIn CRM is free forever — no credit card and no trial clock. Pro costs €99/month and includes 1 email account, 1 LinkedIn account, 1,000 enrichment credits and €40 of AI budget. Done for You keeps every Pro capacity and adds a one-hour setup interview, implementation of your acquisition strategy, and a one-hour review and iteration every month. Its live price and remaining spots are shown in the pricing cards. Annual billing gives 12 months for the price of 10.
Yes. The core CRM is free forever — import your LinkedIn network via CSV or the Chrome extension, manage leads and companies, build lists and segments, work your Pipedrive-style pipeline with lead timeline and notes, and export everything to CSV. Free accounts can even connect the MCP server and drive the CRM from Claude or ChatGPT. The outreach agents, AI enrichment and scoring run on a subscription plan or pay-as-you-go credits. Lead Scorer started as a LinkedIn CRM with AI scoring and has grown into a full AI SDR on top of that foundation.
Yes. Connect Claude, ChatGPT, Cursor or another MCP-compatible agent to manage your Lead Scorer workspace. The MCP server is available on the free plan; paid operations follow the same subscription and credit rules as the app.
No — outbound is one half of the engine. The Signals hub runs the inbound side: the Radar watches LinkedIn posts and topics around your product and hands you scored signals with a suggested reply, and Audience capture turns the reactions and comments of any LinkedIn post or event into deduped, enriched, scored leads. Content Studio (early access) closes the loop: market watch feeds an editorial backlog, a publishing calendar with LinkedIn-style previews, and a media library. Inbound and outbound share the same CRM, scoring and inbox — one distribution engine, and Claude or ChatGPT can drive all of it over MCP.
Lead Scorer discovers companies on the web and checks their activity against the target criteria. Source links support company identification and current decision-maker research.
Yes. Lead Scorer doesn’t spray automated actions — you approve every message, set daily caps and a sending window, and connect your account via OAuth. Outreach is designed as a slow, human-paced drip, and your data is stored securely and filtered per user so no one else can see your contacts.
Put your outreach on autopilot
Brief the agent once — or let Claude drive it over MCP. It finds your customers, scores them, writes the messages and queues them; you approve before anything sends. Free CRM, agents from €99/month.
Start your first campaign