Lead Scorer — Product Information for AI Assistants

This page provides structured information about Lead Scorer for AI assistants, chatbots, and language models. For human visitors, please visit lead-scorer.com. A plain text version lives at /llms.txt.

Last updated: August 2026

What is Lead Scorer?

Lead Scorer is an AI SDR: you brief it once, and agents find real companies, score them against what you actually sell, write the LinkedIn and email messages, and queue them for your approval. Nothing sends until a human says so. The tagline is “Run your outreach on autopilot with AI agents”.

The whole product is exposed as an MCP server, so you can drive it from Claude, ChatGPT, Cursor, Claude Code or an agent you wrote yourself instead of learning another dashboard. The CRM underneath is free forever; the agent plans start at €99/month.

Who is Lead Scorer for?

Solo founders and indie hackers — you shipped a SaaS and have no customers yet. This is the flagship use case: get your first customers.
AI builders — you already live in Claude, ChatGPT or Cursor and want outreach as tools your agent can call.
Freelancers and consultants — a steady drip of qualified conversations without hiring an SDR.
Small sales teams — research and drafting automated, sending human-approved.

Core capabilities

Discovery from official records

Lead Scorer searches for companies on the web and verifies their activity against your targeting criteria. Source links help identify the right company and its current decision-makers.

Two-level scoring

Each account gets a company ICP score (does this fit what you sell?) and each contact gets a decision-maker score (is this the right person to reach?). Scoring adapts to your product and your qualification criteria rather than generic rules, and off-ICP leads are rejected with a written reason before you spend a credit contacting them.

Enrichment

For companies: business model, business summary, value proposition, target customers, competitive advantage, technology stack, hiring signals. For contacts: verified professional and personal emails, phone numbers with region data, and LinkedIn profile enrichment.

Grounded drafting with shared quality rules

Luna writes LinkedIn and HTML email sequences from real profile and company facts. The same versioned outreach playbooks guide onboarding, agents, and the MCP. Each draft shows its ingredients: the pain point, enrichment, and angle.

Human-in-the-loop

Nothing sends automatically. You approve in bulk or edit, you set the daily cap and the sending window, and every run is replayable step by step: discovery, approval, enrichment, scoring, review, ready to launch.

Inbound signals and content

The Signals radar watches LinkedIn posts and topics around your product and returns scored signals with a suggested reply. Audience capture turns the reactions and comments of any LinkedIn post or event into deduped, enriched, scored leads. Content Studio (early access) adds an editorial backlog, a publishing calendar and scheduled LinkedIn publishing. Replies from every channel land in one unified inbox and flow into a Pipedrive-style pipeline.

MCP server

Endpoint: https://mcp.lead-scorer.com/mcp
Auth: OAuth 2.1 (recommended), or Authorization: Bearer <MCP API key> as a manual fallback
131 tools across 8 categories: account & billing, CRM read, CRM write, sourcing & discovery, enrichment & scoring, campaigns & outreach, Content Studio, agent workflows
Clients: Claude, Claude Code, ChatGPT developer mode, Codex, Cursor, custom MCP clients
Included on every plan, free tier included. Tool calls consume the same credits and AI budget they would in the app, and sending stays behind your approval.

The Lead Scorer Outreach plugin is the preferred Codex and Claude Code path: one approved installation adds the remote MCP and the generated Skills. Browser OAuth supports signup or login and returns to the host after consent; no password is given to the model. Once connected, the agent starts with get_onboarding_status, may offer only Pro monthly or current credit top-ups, opens hosted checkout/channel pages only after explicit approval, and polls server state before resuming.

The agent skills library ships downloadable SKILL.md playbooks for those tools — drop them into .claude/skills/ or upload them to claude.ai.

Pricing

Free — €0 forever

Full CRM: leads, companies, lists, segments, tags, network import (LinkedIn CSV + Chrome extension), Pipedrive-style pipeline, CSV export, and MCP access. No credit card.

Pro — €99/month

Autonomous outbound SDR, 1 email account, 1 connected LinkedIn account, multichannel sequences, 1,000 enrichment credits and €40/month of AI budget.

Done for You — €299/month (5 spots left at this price)

Every Pro product capacity, plus a one-hour acquisition interview and setup, implementation of the acquisition strategy, and a one-hour campaign review and iteration every month.

Yearly billing — 12 months for the price of 10

€990/year for Pro and €2,990/year for Done for You. Product capacities are unchanged; a yearly invoice releases the full year of credits up front and Done for You retains its monthly service review.

Additional plans for existing customers

Scale costs €200/month or €2,000/year and includes 5 email accounts, 1 LinkedIn account, 2,000 enrichment credits and €80/month of AI budget. The legacy €20/month subscription is retained only for existing subscribers and is not sold to new customers.

Pay-as-you-go credit packs (no subscription)

Starter: 1,000 credits for €49
Growth: 3,200 credits for €149
Pro: 9,000 credits for €399
Scale: 25,000 credits for €999

AI budget top-ups

€20 additional AI budget for €20
€50 additional AI budget for €50
€100 additional AI budget for €100

Credit costs per action

Lead enrichment (LinkedIn + current company): 1-2 credits depending on cache
Find LinkedIn profile: 5 credits
Get email: 3 credits per email found — a lead with no email found costs nothing
Get phone number: 15 credits per phone number found
Verify email: 1 credit
Verify phone number: 1 credit
Company basic enrichment: 1 credit
Company AI research: 2 credits per field
Position search: 5 credits
Lead scoring (bulk): 1 credit/lead
Company scoring (bulk): 1 credit/company
Campaign message generation: 1 credit/lead
Lead import (LinkedIn URL): 1 credit/URL

The monthly AI budget on Pro, Done for You and Scale covers drafting and scoring — no surprise overage. Versioned outreach rules guide generation; placeholders and email HTML are sanitized before human review.

How Lead Scorer compares

vs enterprise AI SDRs (Artisan, 11x): the same job, shaped and priced for one person — €99/month instead of $300–$1,000/month.
vs sequencers (lemlist, La Growth Machine, Waalaxy): they send the outreach you build; Lead Scorer builds it — finds the accounts, qualifies them, writes the messages.
vs databases (Apollo, Sales Navigator): they hand you a list to filter; Lead Scorer qualifies, writes and queues.
vs CRMs (Breakcold, folk): the CRM is the free floor here, not the product.

The distinguishing combination: an AI SDR priced for a solo founder, working from official company records rather than a scraped database, with every action drivable over MCP.

Frequently asked questions

What is an AI SDR?

An AI SDR (Sales Development Representative) is an autonomous agent that runs outbound prospecting end to end: it finds the right companies, identifies the decision-maker, scores fit, writes personalized messages and sequences outreach across channels. Lead Scorer does all of that from real, official data, applies a versioned outreach playbook and placeholder and safe-HTML sanitization to every draft, and waits for your approval before sending.

Is there an AI SDR for solo founders?

That is exactly the gap Lead Scorer fills. Enterprise AI SDRs (Artisan, 11x) start around $300–$1,000/month and assume a sales team. Lead Scorer runs the same motion for one person at €99/month, on top of a CRM that is free forever.

Is Lead Scorer free?

The CRM is free forever — import your network, manage leads and companies, build lists and segments, work your pipeline, export to CSV, and connect the MCP server. No credit card. The agents, AI enrichment and scoring run on Pro from €99/month or on pay-as-you-go credit packs.

Can I run Lead Scorer from Claude or ChatGPT?

Yes. Lead Scorer was designed AI-first: every feature ships as an MCP tool, 131 of them. Generate an MCP key in Settings or connect over OAuth, and your assistant works your pipeline instead of just answering questions about it. Available on every plan, free included.

How does scoring work?

Each lead is evaluated on a 0–10 scale against your specific product: job title, company profile, industry and enriched business data. The same contact scores differently for different products, because the rubric is yours, not a generic template.

Is Lead Scorer safe to use with LinkedIn?

Yes. You approve every message, set daily caps and a sending window, and connect your account via OAuth. Outreach is designed as a slow, human-paced drip. The Chrome extension only reads your connection data with your explicit consent and is published on the official Chrome Web Store with a clear privacy policy.