Course series
The SaaS Distribution Course
Complete distribution systems, from the first users to scalable channels, economics, constraints, and transitions.
17 lessons From first users to a complete distribution system
SaaS Distribution #17 18 min
The SaaS Distribution Course #17: How Bespoke Turned Human Replies Into 150+ Public Deployments
A practical course for turning manual service evidence into institutional distribution, partner-led expansion, and customer-pulled product wedges without pretending an early pilot is a scalable channel.
SaaS Distribution #16 19 min
The SaaS Distribution Course #16: ChatGPT Killed the Funnel — The Datasaur Rebuild
A practical course on rebuilding SaaS distribution after a category shock: diagnose channel failure, sell the completed job, change the buyer, productize delivery, and measure the full lifecycle.
SaaS Distribution #15 22 min
The SaaS Distribution Course #15: How Within Reached Nearly $20M ARR by Following One Conference Signal
A practical course on Within's event-led distribution system: weighted customer evidence, bounded market bets, paid validation, quarterly kill metrics, and channel concentration.
SaaS Distribution #14 18 min
The SaaS Distribution Course #14: How Nebulock Turned 90 Interviews Into a Six-Week Enterprise Close
A step-by-step course on Nebulock's enterprise distribution system: 90 customer interviews, weekly design partners, repeatable POCs, and procurement mapped before the proof ends.
SaaS Distribution #13 17 min
The SaaS Distribution Course #13: How Ragic Moved More Than Half Its Revenue Upmarket Without Outbound
A step-by-step course on Ragic's bootstrapped distribution system: consulting cash flow, inbound intent, departmental expansion, partner leverage, and enterprise packaging.
SaaS Distribution #10 18 min
The SaaS Distribution Course #10: How Herd Security Built a 90% Trial Win Rate on Founder-Led Outbound
A source-backed course on Herd Security's founder-led system: narrow account selection, outbound, qualified trials, rapid product feedback, retention, and the scale gate.
SaaS Distribution #7 20 min
The SaaS Distribution Course #7: How Peec AI Built a $10M ARR Loop From Social to AI Search
A practical course on Peec AI's signal-led distribution system: problem interviews, social-signal outreach, mid-market pricing, founder content, word of mouth, AI search, and referrals.
SaaS Distribution #6 20 min
The SaaS Distribution Course #6: How Notch Grew ARR 12x After Its Original Market Said No
A practical course on Notch's enterprise distribution system: reject education-heavy markets, map relationship paths, qualify paid POCs, prove generic requirements, and expand from production evidence.
SaaS Distribution #5 19 min
The SaaS Distribution Course #5: How Astral Turned 100M Monthly Installs Into an Enterprise Funnel
A practical course on Astral's proof-led developer distribution system: a narrow free wedge, benchmark content, same-day support, open-source signals, and a paid hosted adjacency.
SaaS Distribution #4 18 min
The SaaS Distribution Course #4: How Litix Reached 85% of Massachusetts School Districts Mostly Through Word of Mouth
A practical course for turning founder credibility, responsive service, customer advocacy, association trust, and peer proof into a measurable distribution system.
